Create a new bike a sharing app, and design a roll out for the app. The app will be launched in the city of Kyoto, Japan. There should be a unique feature that will attract users.
Rappido is the Japanese word for Rapid. I originally had the name Kyoto Cycles, but felt it was too general and unexciting. I designed the app so it’s easy to use. The unique feature allows users to time themselves when cycling from point to point. The aim for the user is to get the fastest times.
The demographic I targeted were the type who are competitive and wanted to challenge themselves. Road bikes can be very expensive, so having a bike sharing system would be perfect for those first timers and adrenaline seekers.